Tasting of our famous sequilhos at Supermercado Líder, Maceió

the industry Pajuçara held a special event at the Líder Supermarket, located in the Cleto district of Maceió, Alagoas. The main objective was to promote and boost sales of our renowned sequilhos, offering consumers a unique experience of taste and quality.

During the event, customers had the opportunity to get to know and taste the different varieties of sequilhos, products that have become synonymous with moments of pause and pleasure. The sequilhos range includes:

• Milk Sequillos: A classic that pairs well with a fresh cup of coffee, providing a moment of warmth and tradition.

• Cinnamon Sequilles: Standing out for its originality and distinctiveness, this version is crunchy, aromatic and irresistible, bringing a special touch to moments of pause in the routine.

• Coconut Sequilles: With a striking tropical flavor, these sequilhos melt in the mouth and win hearts, offering a true taste experience.

• Chocolate Sequilles: Parafor chocolate lovers, this version combines the sweetness and intensity of cocoa, guaranteeing the preference of a public that values a classic and enveloping flavor.

  
  

As well as presenting a diversified and high-quality portfolio, the action at the Líder Supermarket reinforced the importance of strategies that bring our brand closer to the consumer. In an increasingly competitive market, initiatives that provide direct experiences are fundamental to strengthening ties with our public and demonstrating Indústria Pajuçara's commitment to excellence at every stage of the production process.

We believe that providing tasting moments is much more than presenting a product - it's creating an emotional connection with the consumer. Events like this allow us to share our story and reinforce our confidence in the quality of our sequilhos.